Brandworks was formed by its three principals, Lorne Kirshenbaum, Michael Clancy, and Ron Chapman in 1994 in the midst of an economic recession, when conventional agencies were running for cover and their clients were slashing marketing departments and budgets.
We like to say we’re building the agency we always wanted to work at—no big agency politics, no bureaucracy, and no b.s. What makes us unique is a very horizontal structure of senior, experienced professionals, contributing at significantly higher levels, across all disciplines, on a daily basis, on every account.
In 1998 we were delighted to be selected to join the Worldwide Partners network as one of only three Canadian agencies in the system. Through Worldwide Partners, we are proud to be able to offer our clients effective and unique worldwide service capabilities.
Some of our earliest clients were true Canadian “icon” brands—like Sorel boots, The Globe and Mail—brands that were too small to be of interest to the multinational agencies and too big not to be marketing aggressively.
Along the way, we’ve launched an insurance company for RBC, made Michael Lee-Chin’s AIC famous for “Buy. Hold. And Prosper.”, helped TD Bank launch a division devoted to small business, brought Hydro One to market in Ontario, launched a brand new technology with Vonage and most recently, we are one of the few Canadian agencies to have won a world-wide account in the last four years, Cuba Tourism.
Our success has been honed on the above-mentioned accounts as well as on more recent ones such as the Ontario Toyota Dealers Association, the OLG, Vonage Canada, various Ontario Government Ministries, Nikon Canada, Tetra Pak Canada and now Cuba Tourism.
Our clients love the small agency feel, big agency thinking that we offer.